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The LinkedIn Vault

The LinkedIn Vault

For Anyone Who Knows LinkedIn Should Be Working For Them, And Can't Figure Out Why It Isn't

For Anyone Who Knows LinkedIn Should Be Working For Them, And Can't Figure Out Why It Isn't

For Anyone Who Knows LinkedIn Should Be Working For Them, And Can't Figure Out Why It Isn't

The system I used with coaches, founders, and leaders to turn LinkedIn into an asset that produces inbound, clients, and opportunities. Available for one week, then it comes down.

30-day money-back guarantee

Dear friend,

If you’re on this page, it’s probably one of these reasons:

1) Rachel sent you.

2) You know LinkedIn could be doing real work for you, and it isn’t.

3) You post, but it doesn’t turn into clients, referrals, or opportunities.

4) Or you know LinkedIn is working for other people in your field, but every time you sit down to post, you don’t know what to say…or you sound like everyone else.

If one of those is you, this page will show you why your posts aren't converting, the system I built to fix it, and how to turn LinkedIn into a channel that brings you clients instead of just likes.

Here's the story:

My name is Josue.

I'm a 33-year-old Mexican dude who sucks at nearly everything. I can’t cook, I've never finished a book on the first try, and I lose at least one water bottle a week.

But there's one thing I'm genuinely good at:

Social media.

Specifically, LinkedIn.

Over the last 3 and a half years, I've worked with coaches, experts, VCs, and founders, and helped them turn LinkedIn from a place they posted into a place that actually sent them clients, opportunities, and inbound they didn't have to chase.

My clients have included a founder who sold his last company for $650M and now runs a fund in London, the founder of a SaaS company that raised $70M and grew past 300 people, plus a range of other VCs, operators, and coaches.

Along the way my clients built a combined 450k followers, and I wrote content that crossed 100M impressions.

I’m not saying this to brag (well, maybe a bit), but to show you that I know this stuff from the inside.

But I had my own dose of humbling first.

In October 2022, I hit "publish" on LinkedIn for the first time.

The first few months were very slow. 

My posts got 10-15 likes at most, no matter what I did.

I bought courses. I copied the "proven" hooks everyone swore by. I posted on a schedule and engaged in the comments like I was told to. 

But nothing really moved.

So I accepted that I didn’t know what I was doing and decided to experiment on my own. Hard. 

I grabbed a notebook and literally wrote down “Experiment #1.”

I spent 50+ hours on it.

The first one was insane: I interviewed 100+ people I admired about their favorite books and turned it into an interactive 3D experience. (I’m kinda crazy, I know). I recorded a video of what I built and posted it.

Experiment #1 got 45 likes.

It was fun and I met great people, but wasn’t a great success.

I didn’t give up, of course.

I continued experimenting.

Around experiment #5, I decided to analyze 1,126 viral posts by one of the top creators. I read them, templatized them, and even rewrote them by hand (AI wasn't that popular yet). I then put them together into what I called “the Linkedin bible” and gave it away for free.

This experiment became my first viral post. 

And I continued.

Experiment #10. Then #40. Then #50. 

Some experiments flopped. Some blew up. But every one taught me something the courses never did, what actually moves on this platform and what doesn’t.

Each new post became an experiment. 

And it paid off.

My posts started to work consistently.

12 months from experiment #1, I hit 100,000+ followers.

I didn't know it at the time, but I was building a system. 

And people noticed.

They started reaching out asking if I could do the same for them.

So I founded a small shop called CurationLabs, and started helping founders, coaches, and executives build their LinkedIn presences. 

And it worked for them, too.

My first clients started seeing great results:

That's when I realized what I'd actually built. Not a following or a “personal brand,” necessarily. But an actual system built on months of trial and error. 

Then I met Rachel Turner.

She was, in fact, my third client. 

When I started working with her, she had around 2,000 followers. 

Using everything I learned in the previous 12 months growing my own LinkedIn account, I helped her get past 20k followers in 45 days. 

She was posting three or four times a week, and one of those posts almost always outperformed everything else in her feed. Her content started to be seen by hundreds of thousands of people. 

One of her posts crossed 2.6M impressions, which is still nuts to think about.

Once she had reach, we focused on turning her feed into a place built for the founders she wanted to work with, so the reach turned into founders reaching out and coaches applying to her bench.

And it's the same work I did with every client after her…dozens of coaches, founders, and executives.

It's been an incredible journey. 

But everything changed for me last year.

I found my faith in a way I never expected, and it shifted everything…my priorities, my purpose, my path forward. I'm not the same person who started this LinkedIn journey, so I decided to pause and sit with what comes next.

I'm still creating content. 

I still train people on LinkedIn. 

I just don't take on new done-for-you agency clients anymore. 

But I couldn't walk away from this chapter without honoring the people who supported it and sharing what I've learned.

So I bundled my four most popular workshops into what I'm calling the LinkedIn Vault. 

That's why this page exists.

In The Vault, you'll find four core workshops that walk you through the methodology, start to finish. 

Once they come down this Friday, I don't plan to sell them again this way.

And I'm not being cute with the deadline. The only window to get all four is right now, before Friday, July 24.

Let me show you what's inside:

The workshops

Four workshops that walk you through the methodology, start to finish

Six-plus hours of teaching, plus the guide on how to run them as one system.

Workshop 1 — Network Design

How to turn your LinkedIn following into a stream of clients and opportunities, without pitching, chasing, or “selling” on the platform.

Most people build a following and assume the business will follow. It doesn’t, and that’s why the people with the biggest audiences are often the ones getting the least from them.

This workshop is the strategy layer underneath everything else: how to build a network that sends you work, not just an audience that watches you. It’s the difference between being seen and being sought out.

In this workshop, you’ll learn:

  • How to stop growing an audience that watches you and start building a network that hires you

  • How to find your Personal Monopoly: the one intersection of skills only you sit on, so you stop competing with everyone who does what you do

  • The four-blank positioning mistake that leaves your whole network unable to explain what you do

  • Dual Harvest: how to turn a comment, like, or DM into a real conversation without ever sounding like you’re pitching

  • How to tell if your content is actually working, using the signals that predict clients (it isn’t likes, followers, or views)

  • The only two jobs any piece of content actually has (get these wrong and you’ll post for years with nothing to show)

  • How a single LinkedIn comment got a total stranger offered the job of running a $2.9M-a-year company

  • How to build your audience before you’ve published a single post

  • The Stadium Principle Dale Carnegie identified decades ago: how to get one specific person’s attention in a crowd of 100,000

  • The difference between being known by others and being known through others, and why one compounds while the other burns you out

Workshop 2 — CURATE

How to grow a real audience (and the authority to go with it) even if your niche is “too small” or “too boring” for LinkedIn.

The two-engine growth system I used with clients across fields most people assume don’t work here. You’ll learn why speaking straight to your ideal client is the slowest way to reach them, and how to grow reach and authority at the same time instead of trading one for the other. This is the closest thing to the literal answer to how did Rachel grow.

In this workshop, you’ll learn:

  • The Circle of Influence: why talking directly to your ideal client is the slowest way to reach them, and the “ring” approach that gets you in front of them faster

  • How to grow reach and build authority at once, the trade-off almost everyone accepts, and how to refuse it

  • The one leading indicator that actually predicts follower growth (most people track the wrong number entirely)

  • The exact move for growing a “small” or “dull” niche, the fields everyone assumes are dead on LinkedIn

  • Why you don’t need to be senior or well-known to post with authority, you need one specific thing instead

  • How a beginner hit 10,000 followers in seven days in a niche everyone swears is dead on LinkedIn

  • How to land in a buyer’s feed when that buyer never sees your posts, by getting one person above them to engage once

  • What a Wharton analysis of 7,000 New York Times articles found about which posts get shared and which die in the feed

  • How to reach a busy executive by posting about almost anything except what you actually do

  • Why the screenshot of a rough Google Doc out-pulls the carousel you spent two hours designing

  • The “audience density” rule that decides whether a topic gets seen no matter how average the post, or buried no matter how good, and almost nobody checks it before picking a niche

  • How a self-improvement writer reached 400,000 followers by refusing to write for his niche

Workshop 3 — Curation Creation

How to always know exactly what to post, without being “creative,” running out of ideas, or starting from a blank page.

The blank page isn’t a creativity problem, it’s a system problem, and it’s fixable. Your job was never to be clever; it’s to find proven ideas and make them yours. You’ll build an Idea Bank you pull from for months, so deciding what to post and actually posting stop fighting for the same hour.

In this workshop, you’ll learn:

  • The five places to find ideas that already worked, and how to make them unmistakably yours instead of copying

  • The refinement method that turns 100 ideas into 600 without any extra research

  • How twelve weeks of focused work becomes a full year of content (the exact math and system)

  • The 40-minute post that pulled 446,000 impressions, where the one decision that made it work had nothing to do with the writing

  • How to plan a climb from 400 to 54,000 followers before you publish your first post

  • How to get a reply from people you admire when you have 400 followers and no reputation

  • Why Google, Crunchbase, and Capterra are all built on the one skill this workshop teaches

  • The Hero’s Journey behind Harry Potter, The Matrix, and The Lion King, and how to run the same structure on a single LinkedIn post

  • The three human appeals every strong hook pulls on, and why reaching for the wrong one leaves your best ideas dead in the feed

  • The five kinds of posts that reliably work in any niche, starting with the one people save on sight

Workshop 4 — The Third Path

How to create original content at scale using AI, without sounding like a robot or blending into a feed where everyone’s identical.

This is how I create now. Everyone’s reaching for the same templates and “proven hooks,” and the result is a feed where every post sounds the same. This is the opposite: an inside-out method that starts with your stories and ideas, then uses AI to assemble them in your voice, so you produce more, faster, and still sound unmistakably like you.

In this workshop, you’ll learn:

  • Why templates and “proven hooks” are the reason every LinkedIn feed reads the same, and the inside-out method that fixes it

  • The exact AI prompt sequence I use to pull your own stories out of your head and turn them into posts, AI in your voice, not replacing it

  • How to produce a week of content in about 20 minutes a day that doesn’t sound machine-written

  • The tactical-vs-strategic scale: how to write for the doers or the decision-makers, depending on who you need to reach

  • Why the same lesson told twelve ways beats twelve different lessons

  • How a client went from zero to 70,000 of the right followers in four months, posting twice a week

  • Why every movement in history, religious or business, started with fewer than 15 people

  • Why rushing to hit publish is the fastest way to strip your voice out of your writing

  • Why you should almost never sort your content by funnel stage, and the two-word split that works on LinkedIn instead

Included free

Six bonuses I’ve never released

Built for private use across 3.5 years of client work. Never sold, never shared. The workshops teach the moves … the bonuses give you the systems underneath.

Bonus 01

LinkedIn Storytelling SOP

The complete manual for writing LinkedIn stories that build authority and drive engagement. Twelve high-performing stories I break down piece by piece, explaining every technique from first principles.

  • The 4 story types and exactly when to use each (get this wrong and even great material lands flat)

  • The universal 5-part structure every viral LinkedIn story follows (once you see it, you can’t unsee it)

  • 5 proven hook formulas with fill-in-the-blank templates (including the “surprising number + intriguing character” formula that stops the scroll every time)

  • The specificity principle that turns “he made a lot of money” into “$500K/year using AI for 80% of his work”

  • The 3-part takeaway formula that makes readers save, share, and remember your post

Bonus 02

Viral Magnet SOP

The anatomy of the most successful lead magnet I’ve ever created: 27,000+ likes, 13,000+ comments, 1,200+ shares, 16,000+ newsletter subscribers from a single post. Everything I did to make it work, turned into a repeatable system.

  • The 6 elements that separate viral lead magnets from posts that die in your feed (miss even one and the mechanism breaks)

  • The 3 archetypes that produce nearly every viral resource on LinkedIn (Knowledge Compressor, System Revealer, Data-Backed Template Collection), with full templates for each

  • The exact 24-hour launch protocol I run when I want a post to hit (including what to do in the first hour and when to add the direct link)

  • The engagement mechanism that turns comments into subscribers (and the small formatting change that doubled my conversion rate)

  • The troubleshooting guide for the 4 most common failure modes (low initial engagement, comments-but-no-conversions, short engagement lifespan, negative feedback)

Bonus 03

Knowledge Arbitrage SOP

The system I use to find valuable insights already existing on the internet and repackage them for LinkedIn. Not creating from scratch. Not copying. The middle move most content creators don’t understand.

  • The 3-tier source hierarchy that tells you exactly where to mine (and why Tier 2 communities produce better raw material than Tier 1 first-hand sources)

  • The transformation stack that turns a Reddit comment into a LinkedIn post (specificity injection, authority elevation, structure creation, emotion addition, context provision)

  • 20 fill-in-the-blank templates for common arbitrage situations (The Million Dollar Mistake, The Counterintuitive Success, The Behind-the-Scenes Reveal, and 17 more)

  • The daily 30-minute mining routine that keeps your content pipeline full for months

  • The ethical line that separates knowledge arbitrage from theft (and the test that tells you which side of the line you’re on)

Bonus 04

The Voice Protocol

The exact 8-stage methodology I use to reconstruct someone’s voice from their existing material, so that nothing you write on LinkedIn sounds like AI, a template, or a copy of someone else.

  • The intake sequence that determines whether you have enough material to build a voice profile at all (skip this and every draft you write will drift back toward a generic register)

  • The medium subtraction pass that separates the person from the platform (why filler words in transcripts aren’t voice, and what to do with them)

  • The negative space mapping technique (what you refuse to say is higher-fidelity than what you do say)

  • The signature ranking framework that sorts every voice trait into load-bearing, characteristic, or incidental (over-applying incidental traits is why most voice imitations sound like parody)

  • The falsification test that tells you whether your voice profile is actually working or just feels like it is

Bonus 05

LinkedIn Master Reference Guide

The complete operating system for writing LinkedIn content. Not a course. Not a book. A working reference document I keep open in a tab while I’m writing, organized as a 7-stage procedure with sections you consult exactly when you need them.

  • The 7-stage procedure from collaborative excavation to final read (including the mandatory cadence audit that catches AI-flavored writing before you publish)

  • The 12 body structures (numbered breakdown, story-then-lesson, dialogue scene, receipts list, escalation, flat declaration, reframe, before-and-after, historical arbitrage, single-anecdote pivot, question-stack, principle-with-receipts), with when to use each

  • The 10 post archetypes that make up a recognizable operator (contrarian declaration, vulnerable confession, lessons-from-N, arbitraged story, behind-the-scenes reveal, customer story, craft opinion, pillar declaration, current-events take, personal reveal)

  • The 9 hook gap types and the type-specific bridge contracts each one demands (get the wrong bridge after the right hook and the whole post breaks)

  • The AI cadence warning: the 6-part signature that tells readers a post was written by a machine (and why some moves that used to be good craft now read as AI)

  • The rule-breaking meta-skill: 5 examples of working posts that violate every rule in the book, with the underlying principle that lets you break rules without breaking your work

Bonus 06

The Science of Going Viral

A synthesis of Jonah Berger’s viral content research, the Heath brothers’ SUCCESs framework, and Malcolm Gladwell’s tipping point theory, distilled into an operational lens for LinkedIn.

  • Why positive content spreads faster than negative content (which flips what most people assume about the internet)

  • The 5 high-arousal emotions that drive sharing (and the 3 low-arousal emotions that kill it)

  • The 3 types of people who spread ideas (Connectors, Mavens, Salesmen) and how to identify them in your network

  • The SUCCESs framework: what makes an idea stick in memory (Simple, Unexpected, Concrete, Credible, Emotional, Story-based)

  • Social currency as a share mechanic: why people share posts that make them look good, not posts that are good

  • The stickiness factor and how it applies to hook writing

Honest fit

Is this right for you?

If you’re in the second column, this isn’t the right fit — and I’d rather you know that now than after you buy.

This is for you if…

You want LinkedIn to do real work for your business — clients, referrals, opportunities.

You’ve been posting and it isn’t turning into anything.

You have a small following that hasn’t clicked yet — or a large one that doesn’t convert.

Past courses taught you tactics without the strategy underneath.

You want authority in a niche most people assume “doesn’t work here.”

This isn’t for you if…

You’re looking for viral-hack tricks or algorithm-gaming shortcuts.

You want a done-for-you service (I’ve retired from that, permanently).

You want LinkedIn to be a performance rather than a business channel.

What you get, and what it costs

Everything in one Vault

To attend these live, tickets ran $199–299 each — four would have cost you $800–1,200. They’re not sold separately anymore, and after Friday they’re gone.

The LinkedIn Vault + Bonuses

$349

All four workshops — six-plus hours of teaching

The guide on how to run them as one system

Six bonuses I’ve never released

Free access to the community

30-day money-back guarantee

This closes Friday, July 24 · 11:59pm EST.

The LinkedIn Vault + Live coaching

$499

All four workshops — six-plus hours of teaching

Free access to the community

A live 90-minute group coaching call — bring your questions, your posts, your business, and I'll work through them live

30 days of async support in Slack after the call

Live call: Friday, July 31 · 10:00am EST

30-day money-back guarantee

This closes Friday, July 24 · 11:59pm EST.

What you get, and what it costs

Everything in one Vault

To attend these live, tickets ran $199–299 each — four would have cost you $800–1,200. They’re not sold separately anymore, and after Friday they’re gone.

The LinkedIn Vault

$349

All four workshops — six-plus hours of teaching

The guide on how to run them as one system

Six bonuses I’ve never released

Free access to the community

30-day money-back guarantee

This closes Friday, July 24 · 11:59pm EST.

The LinkedIn Vault + Live coaching

$599

$499

All four workshops — six-plus hours of teaching

Free access to the community

A live 90-minute group coaching call — bring your questions, your posts, your business, and I'll work through them live

30 days of async support in Slack after the call

Live call: Friday, July 31 · 10:00am EST

30-day money-back guarantee

This closes Friday, July 24 · 11:59pm EST.

The 30-day guarantee

Watch the workshops. Try the frameworks. If they don’t land for you, email me within 30 days and I’ll refund every dollar. The frameworks work…but if they don’t work for you, I don’t want your money.

Questions

Frequently asked

Are the workshops live or recorded?

Will these be available later if I miss the window?

Is this still relevant, or is it old material?

I’ve barely posted. Is this too early for me?

I have a following, but it’s not converting. Is this too basic?

Will this work in my industry or niche?

Do I need to use AI to get value from this?

What if I buy and it’s not for me?

The offer, one more time

Get The LinkedIn Vault

All four workshops (six-plus hours). Six bonuses I’ve never released. The system guide. The community. A 30-day guarantee.

Friday, July 24, 11:59pm EST. Then it’s gone.

The LinkedIn Vault

© 2026 · Built by Josue Valles